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LAWRENCETOWN SURF CO. LAUNCH

2020

Lawrencetown Surf Co. was in need of a logo and a complete website to finalize their launch in 2020.

The goal was to create an honest brand that would appeal to the surf community of Lawrencetown and surrounding areas without a sales-forward impression.

This project was co-lead with designer Lindsey Ward.

Shopify web design

Branding

Image editing

The logo was selected with minimalism in mind. After riffing on multiple (more traditionally "surf") concepts, we decided a simple type-based stamp would suit the homegrown, laid back attitude of the shop.

The website relies heavily on imagery to showcase a story rather than a product. It was important not to feel corporate to match the energy of our target audience.

Two of the unselected proposed concepts.

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