TAKE TO THE GRAVE WEB DESIGN
2020
ONGOING
Take to The Grave is a Canadian-born alternative clothing line founded by Shawn Cole and Alex Duquette. In 2020, we worked together to redesign their clunky Shopify website and continue to work together for maintenance.
The goal was to create a digital storefront that could sit aside the timeless alternative style of traditional tattooing.
Shopify web design
UX/UI
An increase of over 80,000 user sessions and 2,000+ sale conversions.
In order to achieve a traditional tattoo aesthetic, we agreed on colours that were eye-dropped directly from vintage flash tattoo sheets.
A large video slider was added to the website homepage to allow Take to The Grave to better leverage what content they already had to tell their story.
Navigation was completely restructured to better categorize the many Take to The Grave products. The use of visuals also allowed for more brand association.
Checkout add-ons were added to help encourage sales for related products.